Leveling Up Customer Experience with Kafka: From Modeling to Activation

Step into the gaming world where Kafka is the ultimate power-up for customer modeling and activation. In this session, we'll reveal how Kafka's event streaming capabilities are the secret weapon behind real-time insights and dynamic customer interactions. Discover how we've mastered Kafka to unlock significant business advantages and take our customer experience to the next level. Whether you're on a quest to upgrade your data infrastructure or enhance customer engagement, this talk will equip you with the strategies to leverage Kafka for a winning edge. Join us and learn how to conquer the game of customer experience with Kafka.

Topic includes how 2K Games:

- Moved from a batch architecture to a streaming architecture that could support 3000 MB/second streaming ingestion and 4M concurrent users.

- Engineered for scalability through distinct read/write paths and topic segregation.

- Achieved cost savings through data compression techniques, tiered storage, and minimized data transfer.

- Enhanced with advanced modeling capabilities, incorporating continuous learning and refined feedback loops.

- Implemented real-time push notification systems using the MQTT protocol, integrated with the Event Streaming infrastructure.